It’s useful for flagging more potential infringements to check. Because of this, you don’t have to rely on a suspicious listing to contain your brand name in the text. The technology can spot brand logos in images even if the logo has been edited or cropped. Logo recognition technology uses algorithms to scan product listings and websites from across the net. MONITOR YOUR TRADEMARKED LOGO’S USE BY LEVERAGING LOGO RECOGNITION TECH One of the best things you can do is employ logo recognition technology to scan the marketplace for possible infringements. It’s up to you to monitor competitors and bad actors in the market who would seek to use your mark and confuse consumers. How can I protect my business logo and brand?Ĭonsidering how to protect your logo and brand, registering a trademark is only half of the battle. If something comes up and a brand accuses you of using a similar mark to theirs, the trademark office will consider your application date as the start of protection. The nice thing is that your trademark is protected once you submit the application. Once you’ve submitted the application, it can take up to six months to hear back on a final decision. You’ll have to upload a scan or image file of your trademark as well as describe all the parts of your mark and the industry you occupy. You can hire a trademark law firm to help ensure you won’t miss something and have to go back and change your trademark once you start the process. Do a trademark search in USPTO or EUIPO for similar trademarks to make sure yours doesn’t conflict with another registered mark.Here’s what you need to do to trademark your logo (once you’ve already designed it): It’s helpful to have a copyrighted logo, but a trademark is more enforceable across different situations for logos. If a designer created it for you, they will transfer the copyright to you. You could copyright your logo if you or your company designed it and if it has a high enough level of creativity. The copyright owner is the only one allowed to produce or modify that design. A copyright protects the ownership of the work, in this case, the logo design. It’s also important to know how to copyright a brand logo, though copyright works a bit differently than trademark. Registering your trademark simply gives you more power to enforce your rights when they are infringed upon. You can protect your trademark in other countries.You can take litigation to federal courts.Customs and Border Protection can confiscate suspected counterfeits automatically if your trademark is registered For example, the name “AppelComputers” would infringe on Apple’s trademark.Ī registered trademark comes with a few more perks: Only registered trademarks are protected under the Anticybersquatting Consumer Protection Act, which means you can sue an organization for registering a domain name that sounds like your brand but is spelled differently. WHAT DO YOU GAIN BY REGISTERING YOUR LOGO AS A TRADEMARK? Trademarks prevent this from happening by protecting the following elements of a logo: If another brand came along and started selling soft drinks with the Coca Cola logo, consumers would think the drinks came from Coca Cola itself. Learn how we can help protect your business logo and brand with technology WHAT DOES A TRADEMARK PROTECT?Ī trademark is designed to protect your brand’s identity in the marketplace. The EU Intellectual Property Office (EUIPO) also has helpful guides on European trademark law. To learn more about trademark law, check out this basic guide from the U.S. Your mark will be enforceable from when you begin a trademark application. We’d recommend trademarking your logo as soon as it’s finalized, even before you’ve brought your product to market. However, protections only apply in local jurisdictions, and if someone registers a similar trademark, their mark will take precedence over yours. Under common law in the U.S., a trademark is protected simply for having been created and used by a business. If you’re thinking about filing a trademark for your logo, you may have read that your logo is already trademarked simply because you use it. Advantages of image recognition technology in brand protection.How to protect a business logo by enforcing your trademark.Why you should trademark your business logo.If a competitor were to come in and trademark a similar logo before you, they could sue you and you’d have to start building your brand image over from the beginning. That means knowing how to protect your logo design is an important part of your business strategy. It communicates what your brand stands for to your customers and distinguishes you from your competitors. CHECK OUT THE BRAND PROTECTION PLAN AVAILABLE TO YOUįor a brand, a logo can carry intangible value.
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